As Shakespeare said...

A turd by any other name smells just as foul

Um, changing DRM to another 3-letter acronym isn't going to fool anyone worth fooling. People who spearhead piracy movements are going to keep doing it regardless. Really, the best you can hope to do is drive fewer people away from buying your digital content until there's some serious reform of copyright law (unlikely, as far as I'm concerned)

Being a tech-savvy consumer I dont purchase music for download because I:

1. Don't want to be saddled with DRM
   
   1. I don't have an iPod and therefore can't really deal with DRM'd music at all (PlaysForSure is certainly a mis-nomer)
   
   
2. Like having a robust physical backup (stamped (commercial) CD's last almost indefinitely, burned discs do not)
   
   
3. Want to control the quality and format of my digital music collection. If I want some songs as 20+MB FLACs and others as 60kbit (nominal) .ogg's I want them encoded that way and not how someone else says I should have them. None of the legal download services appear to offer any choice of format/quality.